Be The Breakthrough

Campaign

2017 » Mikael B, Genentech and Step Up To Cancer

’Be The Breakthrough’ Campaign

Mikael B has, along with actor Morgan Freeman, been selected to be part of a nationwide American awareness campaign prepared by Step Up To Cancer and Genentech. The purpose of the campaign is to inform the population of the importance of taking an active part in the fight against cancer, whether through screening, participation in test trials or to support cancer patients.

Mikael has painted two pieces inspired by two real cancer stories. The stories were selected among many participants who wanted to share their personal history. It was a great honor for Mikael to be allowed to use his art to make a difference on a such important field as cancer.

Stand Up To Cancer is an American organization whose mission is to raise funds for the development of new health methods and general research in the field of cancer.

Genentech is one of the leading companies in biotechnology and develops medicines for use in several life-threatening diseases, such as cancer in this campaign.

“I’m honored to bring #CancerBreakthrough stories to life through my art. Progress is impossible without change and if you can change your own way of thinking, you can change everything. Smile through hardship, gather strength from distress, and grow brave by reflection. This is how we can make a change.” – Mikael B.

Lonely Whale

Campaign

2017 » Ocean conservation with Lonely Whale, Adrian Grenier and Mikael B

Mikael B and the non-profit organization, Lonely Whale, along with actor Adrian Grenier in the lead have come together to save the world’s oceans. The collaboration began with the “Awake” solo show at the SLS Brickell hotel in Miami during Miami Art Basel 2017. Together, Mikael and Adrian invited guests to “Awake” where Mikael’s works were inspired by Lonely Whale’s focus on minimizing plastic pollution in the oceans.

Mikael also used the inspiration to decorate the iconic Philippe Starck duck sculpture, located on the SLS roof terrace. All profits from the exhibition and a print release sold fromthe Mikael B webshop went untouched to Lonely Whale.

Mikael has always been very fascinated by the oceans and feels an important need to do what he can to preserve them. That’s why Mikael is honored by having the opportunity to help out through his art and support an organization like Lonely Whale.

Since 2013, the Fund has launched groundbreaking initiatives to raise awareness of the environmental issues affecting our oceans and has also played a great role in the continues battle for reducing plastic pollution, in collaboration with UN Environment, Strawless in Seattle, Dell Computers and many more.