Be The Breakthrough
2017 » Mikael B, Genentech and Step Up To Cancer
’Be The Breakthrough’ Campaign
Mikael B has, along with actor Morgan Freeman, been selected to be part of a nationwide American awareness campaign prepared by Step Up To Cancer and Genentech. The purpose of the campaign is to inform the population of the importance of taking an active part in the fight against cancer, whether through screening, participation in test trials or to support cancer patients.
Mikael has painted two pieces inspired by two real cancer stories. The stories were selected among many participants who wanted to share their personal history. It was a great honor for Mikael to be allowed to use his art to make a difference on a such important field as cancer.
Stand Up To Cancer is an American organization whose mission is to raise funds for the development of new health methods and general research in the field of cancer.
Genentech is one of the leading companies in biotechnology and develops medicines for use in several life-threatening diseases, such as cancer in this campaign.
“I’m honored to bring #CancerBreakthrough stories to life through my art. Progress is impossible without change and if you can change your own way of thinking, you can change everything. Smile through hardship, gather strength from distress, and grow brave by reflection. This is how we can make a change.” – Mikael B.Visit Stand Up To Cancer